Saturday, April 5, 2008

The Brand Called Bob™

According to Susan Delacarte and the high school yearbook team at Torostar, the Puffins are desperately thumbing through the Obama playbook. Particularly this article on "The Brand Called Obama."

Says Susie: "Every MP and senator who attended today's caucus session received a copy of the article. Big hint — "Obama has taken what we thought we knew about politics and turned it into a different game for a different generation."

This fits with what Liberal pollster Michael Marzolini has been telling the Grits since last year: The trick for gaining support is to reach out to the whopping 80 per cent or so of Canadians who aren't engaged with politics."

The article says, "Obama has his greatest strength among the young, roughly 18 to 29 years old, that advertisers covet, the cohort known as millennials -- who will outnumber the baby boomers by 2010. They are black, white, yellow, and various shades of brown, but what they share -- new media, online social networks, a distaste for top-down sales pitches -- connects them more than traditional barriers, such as ethnicity, divide them."

So there you have it. The Brand Called Bob™.