This just in. Sandra pointed out that the esteemed Puffin Senator David Smith is quoted this morning as saying, "I could hardly believe it. I can't recall anything like this... This can be defining. This is branding."
Not so fast, sir, this really is unseemly near-orgiastic behaviour. My advice is, pay attention to your own flagging brand, not ours.
Anyway, heartiest congratulations to your Dirty Tricks Team, and the media tipoff was classic Grit, but please restrain yourself in future, and we'll see you in court.
Keep on Puffin.